California · Chapter 52 of 59

Servicing Diverse Populations

Working with clients of different backgrounds, cultural competency, and implicit bias awareness.

15-minute read · Built for the DRE Salesperson Exam

cultural competencyimplicit biasdiverse populationsESL buyers

Cultural Competency

California's diverse population includes people from many cultural, ethnic, linguistic, and socioeconomic backgrounds. Cultural competency means being aware of these differences and serving all clients effectively without bias. This is both a fair housing requirement and a business best practice.

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