California · Chapter 41 of 59

Truth in Advertising

Advertising rules, blind ads, broker identification, and social media advertising requirements.

20-minute read · Built for the DRE Salesperson Exam

blind adbroker identificationresponsible brokerDRE license number on adssocial media advertising

The Blind Ad Prohibition

A 'blind ad' is an advertisement that does not disclose that the advertiser is a real estate licensee or does not include the broker's name. All advertising by a real estate licensee must identify the licensee as a real estate licensee. For salespersons, ads must also include the responsible broker's identity.

B&P Code §10140.6

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